Do not stay out of technology. We show you everything the Internet of Things can do for you inside the store.
Currently, the Internet is present in all aspects of daily life. Why not, then, introduce it in the store to obtain information and work more efficiently? There are several ways to allow the advantages of the Internet to be incorporated into the store and help to gather better information about consumer behavior.
IoT inside the store
The Internet of Things or (IoT) is a concept that tries to represent that everyday things are connected to each other and the Internet and can provide data in real time. Where can IoT be found inside the store?
- Tags RFID (radio frequency identification) of containers
- RFID product tags
- Infrared sensors
- Pledgets for employees with RFID technology
- Mobile POS tablets
- Magnetic EAS Tags
- Barcode scanner
- Mobile devices of visitors
It is possible to use the information from these devices both to increase sales and improve their quality within the store.
For the use of sensors, the idea is to have a clearly defined area that takes into account the detection of all objects within it. In other words, technology is used to understand the area.
The objective is to obtain a zone metric that includes the number of shopping carts, the time the visitor stays and the possibility of distinguishing the entrance and exit of the area.
Through the sensors, then, you can detect all objects and monitor the behavior of visitors.Sometimes, it can happen that the sensors are not profitable. However, it must be evaluated on a case-by-case basis taking into account the objectives of the store.
Through the devices, we seek to understand the behavior of visitors and not the area. The most used technologies to monitor this are wifi and GPS. The crux of the matter is in how we look at the information coming from the devices:
- It is necessary to understand the location: it is important to distinguish if it is an area or a static point inside the store.
- It is also necessary to understand if we measure the time of permanence within an area or at a static point.
- The tour of the visitors is a sample of their behavior. You have to look carefully if they continue long or stop in front of a particular product. Tags are used to observe this.
We recommend the use of GPS to see inside the store and be able to follow the route chosen by the visitor.
Tag and object monitoring
You can put a tag on products, shopping carts and people, among other things. With this, you can monitor the route of the visitors. The most used technology is the QR, barcode or RFID because they are very profitable. However, the use of NFC is increasing because you can get different benefits.
In any case, the key is to know what the objective of the store is and based on that, choose the technology and the item to be monitored.
The information we get from monitoring objects is very useful. You can know how fast the stock changes (stock turnover). In addition, it allows improving sales productivity: both from the quality of sales and the average basket of consumers. Also, you can know the conversion rate according to each product.
The Internet of Things basically implies that the store can begin to provide crucial information to optimize processes and service in real time. This will bring with it a necessary change regarding the models and policies implemented by the store.