We make decisions all the time. As a small business owner we have to make decisions on all the daily operation problems. You also need to be to make decisions today that will affect your long term strategy.

Let’s take a moment and break apart the decision making process. How does it happen?

First, we realize that we have a problem that requires us to make a decision. If it is a situation we have encountered before then we can draw on our own experiences to act. If we don’t know then we gather information. We can ask others, read this blog, etc. Once we have some information we can start to brainstorm some potential solutions. When brainstorming we let the ideas flow. Next we can analyze each and weigh the pros and cons. Once we see the favorite solution that has the greatest benefits and perhaps limited risk then it is time to come up with a plan to implement the solution. Once implemented some may stop here. The problem is solved but how do we know we are truly successful. We need to measure and review the outcomes so we can learn from successes and failures.

It is important to stay focused on the outcome you wish to achieve. How will this decision impact the short and long term?

By asking others and learning from their experiences it can save you many hours and effort.

If your head starts to hurt take a break, go for a walk. When you stress your brain cannot think.

Lots of things can get in the way of making a good decision. A distracting environment, your emotions and deadlines. Take time to get in the right physical space and the right frame of mind.