Our Marketing section is full of all kinds of ideas to help select, target and promote your products and services.
  • Value proposition - What is it?


    Value proposition is an element within the marketing area where one determines the set of advantages that your company has to offer. Through it you can easily identify your main ideas and projects, which are going to be decisive for you to attract and ensure the customers you crave. Unveiling the Value Proposition The premise here is to define the importance of your product or service to the customer. Through the value proposition, it is possible to understand why customers opt for one type of product rather than another. The creation of the strategic process of value proposition is of paramount importance to get the customers that the company expects and keep them satisfied. The valu...
  • Digital Marketing Plan - What it is and how to make it


    A study carried out at the Open University of Catalonia revealed that the Ibex-35 companies miss out on the interaction with their clients in social networks and their communication potential. In SMEs the situation is not very different: only 54% have profiles in social networks, although they are fundamental in any digital marketing plan. If you want to make the most of your resources, you need to follow a digital action plan with precise objectives. What is the digital marketing plan? The digital marketing plan is a document that reflects the objectives and the planning of marketing strategies and actions that you will develop in your company to achieve the business objectives that you...
  • Six types of customer segmentation for retail


    Each buyer is different, and therefore their preferences vary, so it is necessary to know the types of customer segmentation for retail and thus be able to provide a more personalized experience. Why is customer segmentation important for retail? Before delving into the types of customer segmentation for retail, it is necessary to understand the context of this, which can be quite complex and that is why we will try to define it through a relatively simple example. For example: Suppose that two different clients identified as A and B, which are of the same social class and with similar characteristics, when carrying out a data analysis system can obtain relevant information of their c...