• Market segmentation of target customers


    You cannot sell your products or services to every single customer. It is just too expensive to try and reach everyone. What you can do is focus on smaller groups of customers who are more likely to buy your products therefore increasing the efficiency of your marketing efforts. One way to do this is by segmenting your customers by age. Grouping the customers by age allows you to identify those customers who are more likely to share common interests, priorities and needs. You must also consider the six Macro Market Environment Influencers as each affects age demographics differently which also causes changes to your marketing decisions. Beyond the control of your organization, the Macro ...
  • Leaders vs Managers


    Leadership is simply someone who has one or more individuals who follow them. I think what makes a great leader is that the individuals freely choose to follow the leader while the leader conducts with grace, has the necessary wisdom and is able to create an environment that motivates and encourages teamwork. The differences between a leader and a manager are control and vision. A manager controls through human, physical and financial resources. Managers need to determine what takes priority and then focus their resources on that task or project. Their goal is to keep the “machine” running. We can hope this means as efficiently and safely as possible. A leader has vision to see wha...
  • Resistance to change and potential solutions


    Resistance to change if ignored can quickly slow or make change efforts fail altogether. This paper will first go through a case study from a well-known organization and discuss how they dealt with change in order to survive. Then it will discuss common motivations for change, causes of resistance and provide some solutions to resistance. Motivations for Change Change is about moving from one state to another. History has shown that companies who do not change can fall behind their competition and be wiped out. Sources of change can occur both internally and externally. Motivations include globalization, economic conditions, workforce trends, competition, suppliers, customers, new t...
  • Public trust in organizations


    Trust is like a living organism. It is grown, requires maintenance and can be destroyed. If our trust in an organization is ever damaged it causes us to lose confidence in the ability and reliability of the organization to perform tasks or produce work either on time or of good quality. Trust must be earned. We do not give organizations our trust without seeing some benefit first. The public trusts that businesses will produce safe goods and services to a certain quality standard. We also have expectations in how the company will act and behave. Organizations must show interest in the wellbeing of the community and environment. Consumers will only purchase goods if they believe the organ...
  • Path-Goal versus Situational Leadership


    Path-goal theory focuses on the how the leader can motivate followers. In Path-Goal, the leader adapts their leadership style to the situation. Followers are motivated if they feel they are capable of completing their tasks and if the followers feel the outcome of their works are advantages to them. Path-goal includes contingency theory, as there are three contingences, which are leader style, followers and situation, and the rewards necessary to meet the needs of the followers. Situational leadership suggests that there is rarely a time where one leadership style will work in all situations. People are unique and require different styles of leadership. It depends on the followers t...
  • Trust in virtual teams leads to success


    Building trust as a concept Virtual teams encounter challenges like any other team however; their challenges are a unique mix. Processes can be put in place to meet these challenges head-on and prevent them from getting out of control. Certain processes are best when implemented right from the start and these are not a one-time task but rather ongoing processes. Methods to ensure trust, schedules of face-to-face meetings, metrics for team performance and proper communication strategy can increase the chance of virtual teams to be successful. Trust in a virtual team is the most important driver of success. Although this is important for any team, it seems to be much more important when th...
  • Toxic employees resistant to change initiatives


    In some organizations, chronically resistant employees occur, who will consistently resist any change initiatives. These employees are afraid of change, attacking all things that are outside their comfort. Toxic employees use social hacking to manipulate others using rumors, silent treatment and intimidation. These employees need the environment not to change so they can hold onto their informal power. If no other employees on the team behave in this manner, then it is clear the employee does not fit well with the organization. If they are a valuable worker, the organization may attempt to find them work in a different area of the organization that could perhaps fit the personalities of...
  • Transparency is vital to a change initiative’s success


    The Neutral Zone is the middle phase of the transition process and the realm between where the change started and where it is supposed to become. There are several measures that need to be taken in advance to prevent any potential unpleasant or inconvenient things from occurring. Transparency is vital to the change effort, helping to establish a trusting environment. The change agent will need to do a proper analysis of all stakeholders and develop a communications plan. A communications plan allows the change agent to determine the needs of their target audience when communicating any information about the project. It allows them to determine the frequency of communications at the lev...