• The secrets of sales training that generate results


    In order for the business to continue growing, every entrepreneur will, at any given moment, face the need to increase their sales. For this, he may choose to start a promotions campaign, increase his investments in marketing or take a long term measure as the team sales training. Of course, the last alternative is the one that will bring more results to the venture, since it will specialize the employees in order to make them more secure, assertive and efficient in the sales process. However, in order for training to have the desired effect, you must know how to do it the right way. Here are 4 secrets to making sales training really work for your business! THE 4 SECRETS OF SALES TRAIN...
  • Emotional Salary - key to loyalty to talent


    Times have changed and in the case of the workplace, one of those changes is the impulse of the new generations of workers towards a new way of assessing the compensations that a job can give them. The salary that employees receive at the end of the month is no longer so important if the company does not offer other types of non-economic incentives for which it is worthwhile to remain within the company. Is the theme sounding? Yes, we are talking about emotional salary. What exactly is the emotional salary? The emotional salary is all those non-monetary benefits that a company offers its employees in addition to their salary at the end of each month. That is, getting the job to morally...
  • How to Set Sales Goals for Your Team in 3 Steps


    Every sales team needs to have clear and well-defined sales targets because even those who do not know where they want to go usually do not get anywhere. Targets are essential for achieving good results and, consequently, determining the success of sales. Setting goals for sales teams is a strategy that helps a lot in targeting actions, maintaining focus and motivation. Therefore, sales managers need to adopt some criteria to define the goals of their team and to enhance team performance. Do you want to know what criteria these are? So keep reading our article and find out! 3 STEPS TO ESTABLISH YOUR SALES TARGETS 1. ANALYZE THE MARKET To be realistic and sensible in setting goals, it ...
  • Employer Branding and HR as a business Marketing strategy


    Are you happy in your work, are you committed to your company, do you go to sleep thinking that you have contributed your bit to the organization to which you belong? The Employer Branding is a strategy that arises from the incorporation of Marketing to Human Resources, whose goal is to create an image of successful organization to attract new talent. Companies build their brand image through Online Marketing, positioning through Systems 2.0 but usually forget something very important, work their Employer Branding: employees are those who sell the brand in their relationship with customers, and for we can make a Social Media Employer Branding strategy where the employees themselves are ...
  • How to Motivate a Sales Team in 4 Steps


    We all need motivation and inspiration to stay on the road to success. In sales, it is no different! Sales professionals, even the most experienced, need to be always motivated to keep their productivity up. Then learn how to motivate a sales team and achieve better results. The key to motivating sales professionals is primarily to find the tools they need to make the most of their potential and to create an environment conducive to the group’s professional and personal development and growth. In this article, you will know a few secrets to motivate salespeople and increase the productivity of your team. Check out! How to Motivate a 4 Step Sales Team 1. PAY COMPETITIVE COMPENSATION Mak...
  • LinkedIn as a job recruitment tool


    Since its launch in 2003, LinkedIn has progressively increased in its number of users until last month, according to the social media monitoring website Social Bakers, to 251 million profiles, of which it is estimated that 65% are permanently active. This has made it the preferred social network for professionals to be in contact with colleagues, bosses, former bosses and mentors. However, its real potential, and often unused, is based on the possibility of recruiting the best available talent when looking to fill a vacancy in organizations. The explosive emergence and accelerated growth of social networks completely changed the way we develop our personal relationships, of course the p...
  • How to be a good sales leader? 5 key features


    There is no doubt that a good salesperson can make all the difference in closing a deal with the customer, but it is true that without a sales leader to motivate, teach and direct the team to the best results, there would hardly be excellent salespeople. But how do you find people with the right characteristics? Or rather, how to be a good sales leader? This is what we are going to show next. Follow us! How to be a good sales leader? It is necessary that this professional, in addition to sales skills, has: PRODUCT KNOWLEDGE Knowledge about COMPANY PROCESSES AND knowledge about the MARKET The assumption for the performance of any seller should be thorough knowledge about the pr...
  • 4 Tips for Increasing Productivity for Your Business Sellers


    No matter what position or level you occupy in a company: every professional need to work productively. So we’ve separated 5 tips for increasing your company’s vendors’ productivity. Be sure to check it out! He who does not bother to organize his processes and demands will end up causing great losses for the enterprise where he works, as well as for himself. And in the case of a sales professional, the clutter may be enough to make you lose chances of closing deals and winning new customers. Therefore, it is essential to find the best way to organize day-to-day processes in order to achieve an increase in productivity. When the salesperson makes certain changes in the way he works, he ...
  • 5 functions of a company director


    As companies have grown, the figure of the CEO has gained prominence because in their hands rest different vital processes for the organization to succeed. The responsibilities and functions of a director are many and give shape to the organizational culture marking the course of the company and enhancing the joint work between the different areas of activity. The responsibilities and functions of the General Director in an organization are: 1. Encourage a good work environment One of the functions of the General Director is to promote a work environment that facilitates the achievement of the company’s objectives. The response of managers to problems and opportunities, as well as perfo...
  • Flexible working hours, a productive decision


    Currently, in the United States and Europe, the implementation of a flexible work schedule is increasingly frequent by companies to retain their human talent and avoid an excessive turnover. Establishing flexible schedules is a measure that can significantly improve the work climate in the organization, since it directly affects the satisfaction and motivation of employees by allowing them to comply with their medical, banking, family and academic commitments, thus generating an adequate balance between their work and personal life. However, before deciding to flex the schedules, a thorough study must be conducted to diagnose which jobs will access the benefit, since not all organizatio...